The UV-U-SEE initiative is a creatively-driven response to a personal experience. Hannah Penn, Joint MD of advertising agency Pablo London, was diagnosed with melanoma shortly after the birth of her second child. After making a full recovery, Hannah wanted to leverage the agency’s creativity to alert people to the dangers of sun exposure. 

 

Her and her team found the statistics around occupational skin cancer for construction workers particularly alarming; UK construction workers make up 8% of the nation’s workforce, but account for 44% of occupational skin cancer diagnosis. The Pablo team knew, that for an industry that prides itself on health and safety rigor, alerting workers to this unseen danger, needed a multi-pronged approach that made UV’s harmful rays obvious in a busy environment.

 

MAKING THE INVISIBLE, VISIBLE

UV-U-SEE is a highly visible skin-protection initiative that is setting a new standard in health and safety on construction sites. Every aspect of this skin protection system has been designed to inform, alert and nudge busy workers into new behaviours of protection and vigilance. 

 

With its industry partners, UV-U-SEE both seeks to alert workers to UV’s dangers and also demand access to SPF skin protection, truly protecting them from every danger on-site. Which is why Considerate Constructors Scheme, the industry benchmark for on-site health and safety, is committing to updating their Code of Considerate Practice to include the provision and education for skin protection. This will be a game-changing piece of policy, acknowledging that skin protection is currently a dangerous oversight, from an industry that prides itself on health and safety.